About David Glenn

I started conducting research into new products over thirty years ago. When I founded Connected Inc. in 1992, I wanted to understand which ideas for development would pay off for clients. Thousands of projects later, I expanded my interests into public health.

I discovered that most public health interventions (community level or higher) were ineffective. They may have been based on fine theory, funded well, yet they fell short. Often these programs were not marketed well. They did not get the word out efficiently. Maybe I could help out.

Obesity is the second greatest source of preventable death (after tobacco), and will be number 1 soon. How can we best marry marketing insights to health interventions?


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